As more forms of Advertising and Marketing become digitized, content producers and distributors face new challenges brought on by file-sharing programs such as Napster, and the vast opportunities created by multi-channel distribution. Advertising and Marketing companies can now explore new strategies for generating additional revenues from advertise assets by distributing and marketing them across a wide spectrum of devices and channels. To leverage content across multiple channels and personalize it for targeted delivery, these companies require sophisticated tools that will allow efficient management of content and audience relationships. To eliminate patchworks of diverse divisions and disparate systems, large multinational organizations can align and integrate assets, technologies, and business processes to reduce costs. Using more cost-effective digital marketing tools will help these companies to achieve better ROI on marketing efforts.
ENEM can help you :

• Syndicate digital content and distribute it abroad
• Sell digital content directly to consumers online
• Enhance partner network collaboration to improve return on marketing efforts
• Reduce the costs of publishing content to the web
• Better manage content programming
• Easily publish advertising information to cable distributors' sites
• Automate marketing efforts to increase the return on investment
• Reduce call center volume through online self-service